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Using Midjourney for Compelling Ads
Discover how AI-generated images can elevate your advertising on Facebook and Google. Learn key considerations, prompt writing, and techniques to create stunning visuals for your campaigns.
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Introduction to AI-generated images
  1. AI-generated images offer commercial licensing ease - you own the rights to use them without worrying about licensing issues.
  1. AI allows you to create tailored images that perfectly fit your brand and campaign goals, unlike generic stock photos.
  1. AI-generated images often have a professional, polished appearance that can enhance the credibility and appeal of your ads.
Advantages of AI-Generated Images
Inconsistent Quality
Client-provided photos often lack consistency in quality and style or relevance to the campaign, making it difficult to maintain a cohesive brand image.
Tailored Visuals
AI-generated images allow you to have full control over the quality and consistency of your visuals, ensuring a cohesive look and feel across all your ads.
Endless Creativity
AI-generated images open up unique creative possibilities, allowing you to experiment with different styles, settings, and concepts that might be impossible or impractical with traditional photography.
Why MidJourney is the Best Option
Superior Image Quality
MidJourney's images often look photorealistic, achieving a level of realism that's hard to find elsewhere.
Dedicated to Image Creation
Unlike other AI platforms, MidJourney is solely focused on creating high-quality images.
Customizable Prompts
With a few tweaks to your prompts, you can create images that look professionally shot.
User-friendly interface and cost

1

Accessible Anytime
Access MidJourney through Discord or the website, allowing you to create images whenever inspiration strikes, whether at your desk or on the go.

2

Affordable Pricing
MidJourney offers flexible and affordable pricing options, making it accessible for businesses of all sizes.

3

Easy to Use
MidJourney's intuitive interface and straightforward prompting system make it simple for users to create high-quality, compelling images.
Basics of AI Image Prompting

1

Keep It Simple
Provide clear, concise instructions to the AI. Avoid overly complex scenarios and focus on a few key elements.

2

Limit Elements
The fewer elements in the prompt, the better the AI can focus and produce high-quality, detailed images.

3

Avoid Complexity
Instead of a busy market scene, try a vibrant market stall with a few key items.
Key Considerations When Designing Images
Simplicity doesn't mean limiting creativity. AI image generation allows you to think outside the box and create visuals that stand out. When crafting prompts, consider the best way to communicate your ad campaign's message.
For example, a weight loss campaign could feature an image of fat literally melting away, giving a unique and striking visual that grabs attention.
Proven prompt format for MidJourney

1

2

3

1

Photo / Illustration / Poster

2

Scene / Item

3

Text
The most effective prompt format for MidJourney

"A [photo / illustration / poster] with a large decorative shape that takes up 1/3 of the photo. Behind the shape is [scene / item]. Large creative font that fills the image says '[Text]' Easy to Read. San Serif Font. [Color] Color Scheme. [Image Style] --ar 4:5"
Breakdown of the Prompt Format
Photo / Illustration / Poster
Specify the type of image you want to set the context for the AI.
Large Decorative Shape
Include a large shape that takes up 1/3 of the photo to provide an anchor for the image and a clear surface for the text.
Behind the Shape
Describe the scene or item behind the shape to add context and relevance.
Large Creative Font
Use a large, creative font that is easy to read and uses a San Serif style.
Key Guidelines for Effective Prompts
Limit Text
Use three words or fewer in your prompts for maximum impact.
Use Simple, Common Words
Avoid obscure or complex words, especially those with double letters.
Make the Text Impactful
Choose words that clearly drive the desired action or message.
Ensure Readability
Use a San Serif font and make the text prominent on the image.
Understanding MidJourney's Settings
  1. The aspect ratio parameter determines the shape of your image. For Facebook ads, the ideal aspect ratio is 4:5, which can be set by adding "--ar 4:5" to your prompt.
  1. The "no" parameter allows you to exclude certain elements from your image, like "no people" or "no text".
  1. The image weight parameter controls the overall visual weight and intensity of the generated image.
Upscaling Images
Upscaling is a crucial feature in MidJourney. It allows you to increase the resolution and detail of your generated images, making them suitable for high-quality ads. Simply use the upscaling options provided to ensure your final image is sharp and professional.
Creating Variants
MidJourney allows you to create variants, both subtle and strong, of your selected images. This means you can take a single good image and generate multiple variations to choose from.
  1. Identify the images closest to what you need.
  1. Use the variant options to create subtle or strong changes - subtle variants for slight adjustments, strong variants for more significant changes.
A-B Testing with Variants
By creating variants, you can generate up to 16 additional images from your top selections. This is incredibly useful for A-B testing. You can then choose the four best images to run in your Facebook campaign, optimizing for performance and engagement.
Remember, for Facebook ads, it's best not to run more than four images per campaign. The goal is to find the four images that best convey your campaign's message. Using the variant creation process allows you to explore multiple options and select the ones that will perform the best.
Natural Text Placement
To make text appear more organically within the image, consider logical places where text would naturally be found, such as signs, walls, whiteboards, or billboards. Placing text in these areas helps maintain a realistic look while ensuring it remains prominent and easy to read.
Always keep your text concise and action-oriented to communicate your message quickly and effectively, prompting viewers to engage with your ad.
Special Considerations for Google Ads
  • For Google Performance Max and Responsive Display Ads, use text-free, high-contrast images to ensure your visuals are eye-catching and engaging.
Effective Use of Reference Images
Reference images can be incredibly helpful in guiding the AI to generate visuals that better match your specific needs. They're especially useful when working with unique products or trying to convey something very particular that the AI may struggle to capture accurately.
Using reference images of the actual product in action can help the AI understand the specifics of the product's appearance and function, leading to more accurate and relevant images. This is particularly helpful for car-related ads, where reference images ensure the AI gets the details right, making the final images more realistic and compelling.
Effective Use of Reference Images

1

Identify the Need
Use reference images when the AI isn't capturing details accurately or when working with unique products or complex scenes.

2

Choose Relevant References
Select reference images that clearly depict the elements you want the AI to focus on.

3

Adjust Image Weight
Use the image weight parameter (0-2 scale) to control the influence of the reference image, balancing creativity and replication.
Benefits of Using Discord
Community Interaction
Discord provides a vibrant community where you can see other users' prompts and results, get inspiration, and ask for advice.
Real-Time Feedback
You can get immediate assistance from the community and MidJourney team when starting out and learning the best prompt techniques.
Private Discord Option
You can use the MidJourney bot in your own private Discord server to generate images confidentially within your team.
Ease of Use
Discord's interface makes it straightforward to generate images by simply entering your prompts in the chat.
Benefits of the MidJourney Website
Enhanced Interface
The website provides a cleaner and more intuitive interface, making it easier to manage your projects and view your generated images.
Project Management
You can organize your prompts and images more efficiently, keeping track of different campaigns and iterations in a more structured way.
Accessibility
The website can be accessed from any device with an internet connection, allowing you to work on your projects wherever you are.
A Smooth Start with MidJourney
For new users, I personally recommend generating 100 images as quickly as possible. This will unlock access to the MidJourney website, which offers a more intuitive and user-friendly interface compared to the initial Discord experience.
Watch Just The Live Demo
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